Investor Centre

Company Overview

SimpleDose is a leading provider of personalised medication management solutions, dedicated to revolutionising the way individuals manage their health and adhere to their prescribed medications in Australia. Our mission is to empower Australians to take control of their well-being by simplifying medication management and enhancing medication adherence.

At SimpleDose, our vision is to create a world where individuals can effortlessly follow their medication regimens, leading to improved health outcomes and a better quality of life. We believe that by streamlining the medication process and leveraging cutting-edge technology, we can transform the healthcare experience for patients and caregivers alike.

Key Features

Our flagship product, the SimpleDose Medication System, is designed to address the complexities and challenges associated with medication management. Here are some key features and benefits of our innovative solution:

  • Personalised Medication Packaging
    • We provide customised medication packaging that organises medications by dose, date, and time. This eliminates the confusion and risk of medication errors, making it easier for individuals to follow their prescribed regimens accurately.
  • Convenience and Simplification
    • Our system simplifies the medication routine by packaging medications into individual, pre-sorted & packed doses. This ensures that customers have the right medications at the right time, promoting adherence and reducing the likelihood of missed doses.
  • Accessibility and Mobility
    • SimpleDose Medication System is designed to be easily portable, allowing individuals to take their medications on-the-go. The packaging is compact and travel-friendly, making it convenient for individuals who lead active lifestyles or travel frequently.

Significant Milestones and Achievements

SimpleDose has achieved several significant milestones since its inception, demonstrating our commitment to innovation and excellence in medication management:

  • Product Expansion: We successfully expanded our operations and entered new categories, providing our personalised medication management solutions to a broader base of individuals seeking better medication adherence and health outcomes.
  • Strategic Partnerships: SimpleDose has established strategic partnerships with Precedence Health as the preferred pharamcy on the Inca Platform, and with Australian healthcare providers, enabling us to reach more patients and enhance medication management across various healthcare ecosystems.
  • Positive Patient Feedback: We are proud of the positive feedback we have received from our customers. Patients and caregivers consistently report improved medication adherence, reduced stress, and enhanced peace of mind with our medication management solution.

At SimpleDose, we are continuously driven by our mission, vision, and core values to transform the medication management landscape and empower individuals to live healthier, happier lives. We remain committed to innovation, exceptional service, and making a positive impact on medication adherence worldwide.

Investor Relations

At SimpleDose, we highly value our relationship with investors and strive to maintain transparent and effective communication channels. Our investor relations team is readily available to address any inquiries or provide information to current and prospective investors. Here’s how investors can get in touch with us.

For investor inquiries or to schedule a discussion, please reach out to our investor relations team using the following contact details:

We encourage investors to connect with us to learn more about SimpleDose, our business strategies, and investment opportunities.

Market Opportunity

The medication management market presents a significant opportunity for innovative solutions that enhance adherence and improve patient outcomes. At SimpleDose, we recognise the immense potential of this market and are well-positioned to capitalise on the growing demand for personalised medication management. Here’s an overview of the market we operate in, our competitive advantage, and supporting market research:

Market Size and Growth Potential: The global medication management market is experiencing substantial growth, driven by factors such as an aging population, the rising prevalence of chronic diseases, an ageing population and the increasing complexity of medication regimens. According to industry reports, the market (pharmaceutical and over the counter vitamins and supplements) was valued at $50 billion in 2023 and is projected to reach $57 billion by 2030, with a compound annual growth rate (CAGR) of 2%.

Relevant Trends: Several key trends are shaping the medication management market and creating opportunities for innovative solutions:

  • Increasing Medication Complexity
    • Medication regimens are becoming more complex, with multiple medications and dosage schedules. This complexity poses challenges for patients, leading to a greater need for simplified medication management solutions.
  • Emphasis on Adherence and Patient Outcomes
    • Healthcare providers are placing greater emphasis on medication adherence as a factor in improving patient outcomes and reducing healthcare costs. Effective medication management solutions play a crucial role in addressing this need.
  • Technological Advancements
    • Rapid advancements in technology, such as mobile apps, connected devices, and data analytics, are transforming the healthcare landscape. These technologies provide opportunities to develop innovative medication management solutions that offer greater convenience and personalised support.

SimpleDose’s Market Position and Competitive Advantage

SimpleDose is well-positioned to capture the market opportunity in medication management due to several key factors

  • Personalised Medication Packaging
    • Our innovative SimpleDose Medication System offers personalised medication packaging that simplifies the medication regimen for individuals. By organising medications into pre-sorted doses, we eliminate confusion and reduce the risk of medication errors, promoting adherence and improving patient outcomes.
  • Integrated Technology Solutions
    • SimpleDose leverages advanced technology to provide seamless medication management experiences. Our user-friendly mobile app offers automated medication reminders, dose tracking, and refill notifications, empowering patients to stay on track with their medications.
  • Scalable Business Model
    • SimpleDose has established strategic partnerships with healthcare providers, pharmacies, and insurance companies, enabling us to scale our operations and reach a broader patient population. This network of partnerships and collaborations enhances our market reach and strengthens our competitive advantage.

Leadership Team

At SimpleDose, we are proud to have a highly experienced and talented leadership team and board of directors, driving the company towards its goals and ensuring long-term success. Our team consists of individuals with diverse backgrounds and expertise, united by their passion for innovation and improving medication management. Here are the key members of our leadership team and board of directors:

Mark Dunsdon

Pharmacist & Partner Pharmacy Owner

Mark Dunsdon is a registered member of the AHPRA who is passionate about improving people’s health. Mark is the owner of MJD Health, a group of pharmacies and medical centres that are committed to making it easier for people to get the healthcare they need. By co-founding SimpleDose, Mark is successfully realising his mission of making healthcare accessible for all Australians by offering a simple solution to a common problem — safe and convenient online medication delivery.

Dr Richard Barker

General Practitioner & SimpleDose Medical Advisor

Richard is a Specialist General Practitioner and Practice owner. He is a strong proponent of Primary Care and longitudinal health relationships, and a fellow of the Royal Australian College of General Practitioners (FRACGP). Richard is a Director and Member of the Australian General Practice Alliance (AGPA). Richard also works in Medical education as a GP Registrar Supervisor with James Cook University.

Andrew Hay

Founder & Managing Director

Before founding Australia’s safest and most convenient online pharmacy, Andrew’s background was in eCommerce software, when he worked with recognisable multinational companies like Adobe and While this is Andrew’s first foray into the medical community, he’s shown that true innovation comes from compassion, and the courage to take risks to improve patient outcomes.